Improving marketing effectiveness (Record no. 6290)

MARC details
000 -LEADER
fixed length control field 00686aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213524.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1998 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SHA 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shaw, Robert
245 ## - TITLE STATEMENT
Title Improving marketing effectiveness
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Profile Books
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent vii, : 244p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing strategy - Methods and tools
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name The Economist Books 
920 ## -
-- 6287
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Improving marketing effectiveness 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Profile Books, 1998. 
969 ## -
-- Books 
909 ## -
-- 8792 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category8792ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 28/12/1998   658.8 SHA  8792 Book

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