Strategic brand management (Record no. 6263)

MARC details
000 -LEADER
fixed length control field 00746aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213524.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1998 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KEL 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic brand management
Remainder of title building, measuring, and managing brand equity
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xxv, : 635p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand name products-management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brands
920 ## -
-- 6260
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Strategic brand management : building, measuring, and managing brand equity 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Jersey: Prentice-Hall, 1998. 
969 ## -
-- Books 
909 ## -
-- 8644 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category8644ShelfC8799ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 15/12/1998   658.827 KEL  8644 Book
        International Management Institute New Delhi International Management Institute New Delhi 29/12/1998   658.827 KEL  8799 Book

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