Value-added public relations (Record no. 5828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00851aam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213516.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b1998 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 HAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harris, Thomas L. |
| 245 ## - TITLE STATEMENT | |
| Title | Value-added public relations |
| Remainder of title | the secret weapon of integrated marketing |
| Statement of responsibility, etc. | Thomas L. Harris;foreword by Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois |
| Name of publisher, distributor, etc. | NTC Business Books |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, : 315p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication in marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Public relations |
| 920 ## - | |
| -- | 5825 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris;foreword by Philip Kotler |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Illinois: NTC Business Books, 1998. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 8513 (Shelf) Accn No.Item StatusAdd IdLocationItem Category8513ShelfC12863ShelfC12864ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 07/09/1998 | 659.2 HAR | 8513 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 31/10/2003 | 659.2 HAR | 12863 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 31/10/2003 | 659.2 HAR | 12864 | Book |