The Great marketing turnaround (Record no. 5643)

MARC details
000 -LEADER
fixed length control field 00817aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213513.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1990 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 RAP 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rapp, Stan
245 ## - TITLE STATEMENT
Title The Great marketing turnaround
Remainder of title The age of the individual and how to profit from it
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood cliffs
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent xii,336p : cm. : 24 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing Turnauound
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Sales Promotion
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Collins, Tom 
920 ## -
-- 5640
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The Great marketing turnaround : The age of the individual and how to profit from it 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Englewood cliffs: Prentice Hall, 1990. 
969 ## -
-- Books 
909 ## -
-- 8284 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category8284ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 12/02/1998   658.8 RAP  8284 Book

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