Commercializing new technologies (Record no. 5550)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01614aam a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213512.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b1997 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.575 JOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jolly,Vijay K |
| 245 ## - TITLE STATEMENT | |
| Title | Commercializing new technologies |
| Remainder of title | getting from mind to market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,409p. : 24cm. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Commercializing new technologies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Inventions-Marketing |
| 920 ## - | |
| -- | 5547 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Commercializing new technologies : getting from mind to market |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Boston: Harvard Business School Press, 1997. |
| 965 ## - | |
| -- | This book offers a way to take the guesswork out of technology commercialization and improve the returns companies make on their research investments. Drawing on dozens of examples from leading companies around the world, including AlliedSignal, Astra, IBM, ICI, Raychem, and Sony, as well as from several start-ups, Jolly highlights both successful and unsuccessful attempts at bringing new technologies to market. He makes the case for a new approach to innovation management based on creating value at every stage by involving a cast of internal and external constituencies-the scientific community,shareholders, funding partners, suppliers and end-users.For anyone interested in bringing new ideas to market, this book could mean the difference between seeing those innovations languish on the drawing board and achieving commercial success. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | G752 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG752ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 13/01/1998 | 658.575 JOL | G752 | Book |