Driving brand value (Record no. 5454)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00925aam a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213510.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b1997 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 DUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Duncan,Tom |
| 245 ## - TITLE STATEMENT | |
| Title | Driving brand value |
| Remainder of title | using marketing to manage profitable stakeholder relationships |
| Statement of responsibility, etc. | by Tom Duncan,Sandra Moriarty |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix,284p. : 24cm. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Corporate image-case studies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Brand name products-marketing-management-case studies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Brand name products-marketing-management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty,Sandra |
| 920 ## - | |
| -- | 5451 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Driving brand value : using marketing to manage profitable stakeholder relationships/by Tom Duncan,Sandra Moriarty |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New York: McGraw-Hill, 1997. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 8229 (Shelf) Accn No.Item StatusAdd IdLocationItem Category8229ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 20/12/1997 | 658.827 DUN | 8229 | Book |