Guerrilla advertising (Record no. 4707)

MARC details
000 -LEADER
fixed length control field 00813aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213458.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1994 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 LEV 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Levinson, Jay Conrad
245 ## - TITLE STATEMENT
Title Guerrilla advertising
Remainder of title cost-effective techniques for small-business success
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Houghton Mifflin
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent 283p. : 23cm. 
500 ## - GENERAL NOTE
General note Includes bibliograhical references 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Small business - management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising - cost effectiveness
920 ## -
-- 4706
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Guerrilla advertising : cost-effective techniques for small-business success 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Boston: Houghton Mifflin, 1994. 
969 ## -
-- Books 
909 ## -
-- 7219 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category7219ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 24/12/1996   659.1 LEV  7219 Book

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