Handbook of demographics for marketing & advertising (Record no. 4652)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00955aam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b1994 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 304.6'0973 LAZ(Ref.) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lazer, William |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of demographics for marketing & advertising |
| Remainder of title | new trends in the American marketplace |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Lexington Books |
| Date of publication, distribution, etc. | 1994 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, : 325p. : 25cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing research - United States |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Consumers - United States |
| 920 ## - | |
| -- | 4651libsysrecord: "Linear Card |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Handbook of demographics for marketing & advertising : new trends in the American marketplace |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New York: Lexington Books, 1994. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 6491 (Ref.) Accn No.Item StatusAdd IdLocationItem Category6491Ref.R RESTRICTED_DOC N" |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 24/12/1996 | 304.6'0973 LAZ(Ref.) | 6491 | Reference |