The strategic role of marketing (Record no. 4571)

MARC details
000 -LEADER
fixed length control field 00811aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213456.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1995 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 DAV 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Davies, Adrian
245 ## - TITLE STATEMENT
Title The strategic role of marketing
Remainder of title understanding why marketing should be central to your business strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent ix, : 205p. : 24cm. 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Strategic planning
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
920 ## -
-- 4570
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The strategic role of marketing : understanding why marketing should be central to your business strategy 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: McGraw-Hill, 1995. 
969 ## -
-- Books 
909 ## -
-- 6673 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category6673ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 24/12/1996   658.802 DAV  6673 Book

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