Marketing myths that are killing business (Record no. 4544)
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000 -LEADER | |
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fixed length control field | 00847aam a2200217 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20241204213456.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 241204b1994 xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | IMI, New Delhi |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 CLA |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Clancy, Kevin J |
245 ## - TITLE STATEMENT | |
Title | Marketing myths that are killing business |
Remainder of title | the cure for death wish marketing |
Statement of responsibility, etc. | Kevin J Clancy, Robert S. Shulman |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York |
Name of publisher, distributor, etc. | McGraw-Hill |
Date of publication, distribution, etc. | 1994 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxv, : 308p. : 23cm. |
500 ## - GENERAL NOTE | |
General note | Includes index |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Shulman, Robert S |
920 ## - | |
-- | 4543 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | Marketing myths that are killing business : the cure for death wish marketing / Kevin J Clancy, Robert S. Shulman |
960 ## - PHYSICAL LOCATION (RLIN) | |
Physical location, PLOC (RLIN) | New York: McGraw-Hill, 1994. |
969 ## - | |
-- | Books |
909 ## - | |
-- | 6659 (Shelf) Accn No.Item StatusAdd IdLocationItem Category6659ShelfC RESTRICTED_DOC N' |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
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International Management Institute New Delhi | International Management Institute New Delhi | 24/12/1996 | 658.8 CLA | 6659 | Book |