Marketing myths that are killing business (Record no. 4544)

MARC details
000 -LEADER
fixed length control field 00847aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213456.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1994 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 CLA 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clancy, Kevin J
245 ## - TITLE STATEMENT
Title Marketing myths that are killing business
Remainder of title the cure for death wish marketing
Statement of responsibility, etc. Kevin J Clancy, Robert S. Shulman
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, : 308p. : 23cm. 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shulman, Robert S 
920 ## -
-- 4543
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing myths that are killing business : the cure for death wish marketing / Kevin J Clancy, Robert S. Shulman 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New York: McGraw-Hill, 1994. 
969 ## -
-- Books 
909 ## -
-- 6659 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category6659ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 24/12/1996   658.8 CLA  6659 Book

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