International and global marketing (Record no. 3802)

MARC details
000 -LEADER
fixed length control field 00899aam a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213444.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1995 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848 MEL 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Meloan, Taylor W.
245 ## - TITLE STATEMENT
Title International and global marketing
Remainder of title concepts and cases
Statement of responsibility, etc. Taylor W. Meloan, John L. Graham
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent xiii, : 640p. : 23cm. 
400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA]
Volume number/sequential designation The Irwin series in marketing 
500 ## - GENERAL NOTE
General note Includes bibliographical references 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Export marketing - case studies
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Export marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L. 
920 ## -
-- 3801
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a International and global marketing : concepts and cases / Taylor W. Meloan, John L. Graham 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Chicago: Irwin, 1995. 
969 ## -
-- Books 
909 ## -
-- 6005 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category6005ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 28/11/1996   658.848 MEL  6005 Book

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