Forensic marketing (Record no. 3783)

MARC details
000 -LEADER
fixed length control field 00879aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213443.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1995 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BAR 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Barrett, Gavin
245 ## - TITLE STATEMENT
Title Forensic marketing
Remainder of title optimizing results from marketing communiction the essential guide
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. McGraw Hill Book Company
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent xxi, : 204p. : 24cm. 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Public relations
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing research
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Communication in marketing
920 ## -
-- 3782
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Forensic marketing : optimizing results from marketing communiction the essential guide 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: McGraw Hill Book Company, 1995. 
969 ## -
-- Books 
909 ## -
-- 6134 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category6134ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 28/11/1996   658.8 BAR  6134 Book

Williamson Magor Library | International Management Institute New Delhi