Marketing (Record no. 37)

MARC details
000 -LEADER
fixed length control field 00700aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213341.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1995 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 HUT 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hutchings, Andy
245 ## - TITLE STATEMENT
Title Marketing
Remainder of title a resource book
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Pitman Publishing
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent ix, : 334p. : 25cm. 
500 ## - GENERAL NOTE
General note Includes bibliographical references 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Service marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing research
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
920 ## -
-- 37
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing : a resource book 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Pitman Publishing, 1995. 
969 ## -
-- Books 
909 ## -
-- 6516 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category6516ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 28/10/1996   658.8 HUT  6516 Book

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