Advertising and communication management (Record no. 321)

MARC details
000 -LEADER
fixed length control field 00762aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213346.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1982 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.11 RAY 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ray, Michael L.
245 ## - TITLE STATEMENT
Title Advertising and communication management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jeresy
Name of publisher, distributor, etc. Printice-Hall
Date of publication, distribution, etc. 1982
300 ## - PHYSICAL DESCRIPTION
Extent xiii, : 514p. : 24cm. 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element advertising media planning
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Communication in marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
920 ## -
-- 321
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Advertising and communication management 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Jeresy: Printice-Hall, 1982. 
969 ## -
-- Books 
909 ## -
-- 5323 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category5323ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 31/10/1996   659.11 RAY  5323 Book

Williamson Magor Library | International Management Institute New Delhi