The ad game (Record no. 3208)

MARC details
000 -LEADER
fixed length control field 00817aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213434.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1990 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 COX 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cox, G. Robert
245 ## - TITLE STATEMENT
Title The ad game
Remainder of title Playing to win
Statement of responsibility, etc. G. Robert Cox, Edward J. McGee
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. new Jersey
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent xiii, : 226p. : 23cm. 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Sales Promotion - handbook manuals etc.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising - handbook, manuals etc.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McGee, Edward J. 
920 ## -
-- 3207
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The ad game : Playing to win / G. Robert Cox, Edward J. McGee 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) new Jersey: Prentice Hall, 1990. 
969 ## -
-- Books 
909 ## -
-- 3843 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category3843ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 25/11/1996   659.1 COX  3843 Book

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