Branding - A key marketing tool (Record no. 3152)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681aam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213433.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b1987 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 MUR |
| 245 ## - TITLE STATEMENT | |
| Title | Branding - A key marketing tool |
| Statement of responsibility, etc. | edited by John M. Murphy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Macmillan |
| Date of publication, distribution, etc. | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, : 192p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Brand name products - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Murphy, John M., ed. |
| 920 ## - | |
| -- | 3151 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Branding - A key marketing tool / edited by John M. Murphy |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | London: Macmillan, 1987. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 3049 (Shelf) Accn No.Item StatusAdd IdLocationItem Category3049ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 25/11/1996 | 658.827 MUR | 3049 | Book |