Marketing strategy and plans (Record no. 3109)

MARC details
000 -LEADER
fixed length control field 00843aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213432.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1989 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 LUC 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Luck, David J.
245 ## - TITLE STATEMENT
Title Marketing strategy and plans
Statement of responsibility, etc. by David J. Luck, O. C. Ferrell and George H. Lucas
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1989
250 ## - EDITION STATEMENT
Edition statement 3rd ed. 
300 ## - PHYSICAL DESCRIPTION
Extent x, : 514p. : 21cm. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing - Strategy and Plans
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ferrel, O. C., Jt. author Lucas, George H., Jt. author 
920 ## -
-- 3108
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing strategy and plans / by David J. Luck, O. C. Ferrell and George H. Lucas 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Jersey: Prentice Hall, 1989. 
969 ## -
-- Books 
909 ## -
-- 4018 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category4018ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 25/11/1996   658.802 LUC  4018 Book

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