Marketing strategy and plans (Record no. 3109)
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000 -LEADER | |
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fixed length control field | 00843aam a2200217 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20241204213432.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 241204b1989 xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | IMI, New Delhi |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 LUC |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Luck, David J. |
245 ## - TITLE STATEMENT | |
Title | Marketing strategy and plans |
Statement of responsibility, etc. | by David J. Luck, O. C. Ferrell and George H. Lucas |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Jersey |
Name of publisher, distributor, etc. | Prentice Hall |
Date of publication, distribution, etc. | 1989 |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | x, : 514p. : 21cm. |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Marketing - Strategy and Plans |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ferrel, O. C., Jt. author Lucas, George H., Jt. author |
920 ## - | |
-- | 3108 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | Marketing strategy and plans / by David J. Luck, O. C. Ferrell and George H. Lucas |
960 ## - PHYSICAL LOCATION (RLIN) | |
Physical location, PLOC (RLIN) | New Jersey: Prentice Hall, 1989. |
969 ## - | |
-- | Books |
909 ## - | |
-- | 4018 (Shelf) Accn No.Item StatusAdd IdLocationItem Category4018ShelfC RESTRICTED_DOC N' |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
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International Management Institute New Delhi | International Management Institute New Delhi | 25/11/1996 | 658.802 LUC | 4018 | Book |