Contemporary perspective on strategic market planning (Record no. 3103)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00980aam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213432.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b1990 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.801 KER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Rovger A. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary perspective on strategic market planning |
| Statement of responsibility, etc. | Roger A. Kerin Vijay Mahajan, P. Rajan Varadarajan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Allyn and Bacon |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, : 453p. : 21cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes references |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Strategic Planning |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing - Planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahajan, Vijay, Jt. author Varadarajan, P. Jt. authro |
| 920 ## - | |
| -- | 3102 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Contemporary perspective on strategic market planning / Roger A. Kerin Vijay Mahajan, P. Rajan Varadarajan |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Boston: Allyn and Bacon, 1990. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 4001 (Shelf) Accn No.Item StatusAdd IdLocationItem Category4001ShelfC4002ShelfC4003ShelfC4004ShelfC4005ShelfC4006ShelfC4007ShelfC4008ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 25/11/1996 | 658.801 KER | 4001 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 25/11/1996 | 658.801 KER | 4002 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 25/11/1996 | 658.801 KER | 4003 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 25/11/1996 | 658.801 KER | 4004 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 25/11/1996 | 658.801 KER | 4005 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 25/11/1996 | 658.801 KER | 4006 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 25/11/1996 | 658.801 KER | 4007 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 25/11/1996 | 658.801 KER | 4008 | Book |