Branding in the digital age (Record no. 30823)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01662nam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260516b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126911646 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 SOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sood, Gaurav |
| 245 ## - TITLE STATEMENT | |
| Title | Branding in the digital age |
| Remainder of title | : a comprehensive guide for building and managing brands online |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Altantic; |
| Date of publication, distribution, etc. | c2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 422p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes references. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Branding in the Digital Age: A Comprehensive Guide for Building and Managing Brands Online is your essential roadmap to navigating the ever-evolving digital landscape. This book explores how revolutionary digital technologies—such as social media, artificial intelligence and data analytics—are reshaping how brands communicate, engage and connect with their audiences. Packed with actionable insights, this comprehensive guide provides strategies and frameworks that successful brands use to build strong online identities and foster meaningful relationships. Through in-depth case studies of industry leaders and analyses of emerging trends, it empowers readers to stay ahead in the competitive digital marketplace. Whether you're an experienced marketer, a business owner or a student of branding and digital marketing, this book equips you with the tools and knowledge to effectively manage brands online. Learn how to create impactful strategies, enhance brand loyalty and drive sustainable growth in a rapidly changing digital era where adaptability is essential. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | AI in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMI Delhi | IMI Delhi | 28/03/2026 | 658.827 SOO | 22354 | 16/05/2026 | 16/05/2026 | Book |