Brands and the brain: (Record no. 30794)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01188nam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260514b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143452614 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 SAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sahay, Arvind |
| 245 ## - TITLE STATEMENT | |
| Title | Brands and the brain: |
| Remainder of title | how to use neuroscience to create impactful brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Gurugram: |
| Name of publisher, distributor, etc. | Penguin; |
| Date of publication, distribution, etc. | c2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 352p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | IIM Ahmedabad Books |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brands |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Neuroscience |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMI Delhi | IMI Delhi | 11/05/2026 | 658.827 SAH | 22409 | 14/05/2026 | 14/05/2026 | Book |