International marketing (Record no. 30680)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00590nam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260122b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353507664 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 CZI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Cengage Learning; |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 604p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Global marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Global environment |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, Iikka A. |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMI Delhi | IMI Delhi | 16/01/2026 | 658.848 CZI | 22221 | 22/01/2026 | 22/01/2026 | Book | ||||||
| Dewey Decimal Classification | IMI Delhi | IMI Delhi | 16/01/2026 | 658.848 CZI | 22222 | 22/01/2026 | 22/01/2026 | Book | 1 |