Marketing research an applied orientation (Record no. 30533)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01293nam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250716b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789361594489 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research an applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida: |
| Name of publisher, distributor, etc. | Pearson India Education; |
| Date of publication, distribution, etc. | c2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 958p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing Research (Updated 7th Edition) is a comprehensive and up-to-date guide that equips students and professionals with the essential tools and techniques for conducting effective marketing research. With a blend of theoretical insights and practical applications, this edition delves deeper into advanced research methodologies, data analysis techniques, and the use of modern technologies in market research. Clear, accessible, and packed with real-world examples, it provides readers with the skills to understand consumer behavior, assess market conditions, and make data-driven decisions. Whether you're a student or a professional, this book is an invaluable resource for mastering the ever-evolving field of marketing research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Das, Satyabhusan |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMI Delhi | IMI Delhi | 15/07/2025 | 658.83 MAL | 22168 | 16/07/2025 | 2 | 16/07/2025 | Book | ||||||
| Dewey Decimal Classification | IMI Delhi | IMI Delhi | 15/07/2025 | 1 | 658.83 MAL | 22167 | 12/08/2025 | 1 | 16/07/2025 | Book | 09/08/2025 |