Design and strategy (Record no. 30373)

MARC details
000 -LEADER
fixed length control field 01907nam a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032122915
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 745.4 GRI
Item number GRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Grimsgaard, Wanda
245 ## - TITLE STATEMENT
Title Design and strategy
Remainder of title : a step-by-step guide
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. c2023.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 650p.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome. Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Design-Methodology-Handbooks, manuals, etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Graphic arts-Handbooks, manuals, etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product design-Technique-Handbooks, manuals, etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)-Handbooks, manuals, etc.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     International Management Institute New Delhi International Management Institute New Delhi General stacks 04/02/2025   745.4 GRI 22063 25/02/2025 25/02/2025 Book

Williamson Magor Library | International Management Institute New Delhi