The martech handbook (Record no. 23142)

MARC details
000 -LEADER
fixed length control field 00903aam a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213959.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2022 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781398606449 
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80028563 ALF 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alfonso, Darrell
245 ## - TITLE STATEMENT
Title The martech handbook
Remainder of title build a technology stack to attract and retain customers
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xi, 242 p. 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing; Marketing technology; Digital marketing; Technological innovation 
920 ## -
-- 23130
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The martech handbook : build a technology stack to attract and retain customers 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Kogan Page, 2022. 
969 ## -
-- Books 
909 ## -
-- 21710 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category21710ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 07/03/2024   658.80028563 ALF  21710 Book

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