Essentials of marketing research (Record no. 23051)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00913aam a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213958.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2007 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131502815 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 ZIK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research |
| Statement of responsibility, etc. | by William G. Zikmund and Barry J. Babin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Thomas South-Western |
| Date of publication, distribution, etc. | 2007 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 414p |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J. |
| 920 ## - | |
| -- | 23039 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Essentials of marketing research / by William G. Zikmund and Barry J. Babin |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Delhi: Thomas South-Western, c2007. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | G7257 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG7257ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 09/12/2023 | 658.83 ZIK | G7257 | Book |