Essentials of marketing (Record no. 23020)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00907aam a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213957.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2023 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367773427 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, David |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Remainder of title | theory and practice for a marketing career |
| Statement of responsibility, etc. | David Brown & Alexander Thompson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxon |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 449 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thompson, Alexander |
| 920 ## - | |
| -- | 23008 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Essentials of marketing : theory and practice for a marketing career / David Brown & Alexander Thompson |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Oxon: Routledge, c2023. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 21639 (Shelf) Accn No.Item StatusAdd IdLocationItem Category21639ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 05/10/2023 | 658.8 BRO | 21639 | Book |