Consumer behavior (Record no. 22396)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00856aam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213947.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2022 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355321503 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 CON |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| Remainder of title | building marketing strategy |
| Statement of responsibility, etc. | by David L. Mothersbaugh ...[et al] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | McGraw-Hill Education |
| Date of publication, distribution, etc. | 2022 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 753p |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| 920 ## - | |
| -- | 22382 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Consumer behavior : building marketing strategy / by David L. Mothersbaugh ...[et al] |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Chennai: McGraw-Hill Education, c2022. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 21113 (Issued) Accn No.Item StatusAdd IdLocationItem Category21113IssuedC21114ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date due | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 10/08/2022 | 658.8342 CON | 21113 | 02/10/2023 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 10/08/2022 | 658.8342 CON | 21114 | Book |