Marketing analytics (Record no. 22198)

MARC details
000 -LEADER
fixed length control field 00935aam a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213943.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2020 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780000988881 
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 CHA 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Charan, Ashok
245 ## - TITLE STATEMENT
Title Marketing analytics
Remainder of title A Practitioner's guide to marketing analytics and research methods
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. World Scientific
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 694p 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing research--Data processing; Quantitative research 
920 ## -
-- 22184libsysrecord: "Linear Card 
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing analytics : A Practitioner's guide to marketing analytics and research methods 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: World Scientific, c2020. 
969 ## -
-- Books 
909 ## -
-- 21015 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category21015ShelfC RESTRICTED_DOC    N"
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 11/04/2022   658.83 CHA  21015 Book

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