Strategic marketing (Record no. 21372)

MARC details
000 -LEADER
fixed length control field 00776aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213930.0
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138593640 
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 ABR 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Abratt, Russell
245 ## - TITLE STATEMENT
Title Strategic marketing
Remainder of title concepts and cases
Statement of responsibility, etc. Russell Abratt, Michael Bendixen.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Strategic planning -- Case studies
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing -- Management -- Case studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bendixen, Michael 
920 ## -
-- 21355
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Strategic marketing : concepts and cases / Russell Abratt, Michael Bendixen. 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN)
969 ## -
-- Books 
909 ## -
-- 20707 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category20707ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 19/09/2019   658.802 ABR  20707 Book

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