The Analytical marketer (Record no. 21308)

MARC details
000 -LEADER
fixed length control field 00888aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213929.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2016 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781625278456 
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SWE 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sweetwood, Adele
245 ## - TITLE STATEMENT
Title The Analytical marketer
Remainder of title How to transform your marketing organization
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston; Massachusetts
Name of publisher, distributor, etc. Harvard Business Review Press
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xi, 180p 
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing- Technological innovations; Marketing- Management; Quantitative research 
920 ## -
-- 21291
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The Analytical marketer : How to transform your marketing organization 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Boston; Massachusetts: Harvard Business Review Press, 2016. 
969 ## -
-- Books 
909 ## -
-- 20654 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category20654ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 26/06/2019   658.802 SWE  20654 Book

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