Experiential marketing (Record no. 20685)

MARC details
000 -LEADER
fixed length control field 00877aam a2200241 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213918.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2018 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749480967 
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 SMI 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smilansky, Shirra
245 ## - TITLE STATEMENT
Title Experiential marketing
Remainder of title a practical guide to interactive brand experiences
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2018
250 ## - EDITION STATEMENT
Edition statement 2nd ed.  
300 ## - PHYSICAL DESCRIPTION
Extent xv, 304 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Branding (Marketing); Target marketing 
920 ## -
-- 20664
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Experiential marketing : a practical guide to interactive brand experiences 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Kogan Page, 2018. 
969 ## -
-- Books 
909 ## -
-- 20262 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category20262ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 10/04/2018   658.827 SMI  20262 Book

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