Kleppner's advertising procedure (Record no. 20350)

MARC details
000 -LEADER
fixed length control field 00839aam a2200253 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213913.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1990 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13 RUS 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Russell, J. Thomas
245 ## - TITLE STATEMENT
Title Kleppner's advertising procedure
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 1990
250 ## - EDITION STATEMENT
Edition statement 11th ed.  
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 718p 
400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA]
Volume number/sequential designation The Pretnice Hall Series in Marketing 
500 ## - GENERAL NOTE
General note Includes index 
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising 
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lane, W. Ronald 
920 ## -
-- 20329libsysrecord: "Linear Card 
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Kleppner's advertising procedure 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Jersey: Prentice-Hall, c1990. 
969 ## -
-- Books 
909 ## -
-- 3401 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category3401ShelfC RESTRICTED_DOC    N"
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 25/09/2017   659.13 RUS  3401 Book

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