IMPACT (Record no. 20220)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01095aam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213911.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2015 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788192271958 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CAS |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SPJIMR |
| 245 ## - TITLE STATEMENT | |
| Title | IMPACT |
| Remainder of title | Case studies in Marketing effectiveness; Selected entries from SPJIMR marketing impact awards 2014 |
| Statement of responsibility, etc. | Compiled & edited by Ashita Aggarwal & Renuka Kamath |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | Strategic Academic unit (SAU)-Marketing SPJIMR |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 220p |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | SPJIMR marketing awards 2014 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing effectiveness-Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aggarwal, Ashita Kamath, Renuka |
| 920 ## - | |
| -- | 20199 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | IMPACT : Case studies in Marketing effectiveness; Selected entries from SPJIMR marketing impact awards 2014 / Compiled & edited by Ashita Aggarwal & Renuka Kamath |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Mumbai: Strategic Academic unit (SAU)-Marketing, SPJIMR, c2015. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | G4784 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG4784ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 19/07/2017 | 658.8 CAS | G4784 | Book |