The TV Brand builders (Record no. 19835)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00971aam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213905.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2016 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.550688 BRY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bryant, Andy |
| 245 ## - TITLE STATEMENT | |
| Title | The TV Brand builders |
| Remainder of title | how to win audiences and influence viewers |
| Statement of responsibility, etc. | by Andy Bryant and Charlie Mawar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan page |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, : 328p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Media & Communications industries |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Branding ( Marketing) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Television programms - Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Television broadcasting - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mawar, Charlie |
| 920 ## - | |
| -- | 19815 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | The TV Brand builders : how to win audiences and influence viewers / by Andy Bryant and Charlie Mawar |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | London: Kogan page, 2016. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 19661 (Shelf) Accn No.Item StatusAdd IdLocationItem Category19661ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 22/10/2016 | 384.550688 BRY | 19661 | Book |