The future of branding (Record no. 19713)

MARC details
000 -LEADER
fixed length control field 00843aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213903.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2016 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 FUT
245 ## - TITLE STATEMENT
Title The future of branding
Statement of responsibility, etc. Edited by Rajendra K. Srivastava & Gregory M. Thomas
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New delhi
Name of publisher, distributor, etc. Sage publications
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xviii, : 468p. 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Stretegic planning
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Branding (Marketing)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Srivastava, Rajendra K. Thomas, Gregory M. 
920 ## -
-- 19693
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The future of branding / Edited by Rajendra K. Srivastava & Gregory M. Thomas 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New delhi: Sage publications, 2016. 
969 ## -
-- Books 
909 ## -
-- 19564 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category19564ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 17/05/2016   658.827 FUT 19564 Book

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