Marketing research (Record no. 19618)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01013aam a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213901.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2016 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | an applied orientation |
| Statement of responsibility, etc. | by Naresh K. Malhotra & Satyabhusan Dash |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson India education pvt ltd |
| Date of publication, distribution, etc. | 2016 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, : 968p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing research methodology |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhusan |
| 920 ## - | |
| -- | 19598 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Marketing research : an applied orientation / by Naresh K. Malhotra & Satyabhusan Dash |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Delhi: Pearson India education pvt. ltd., c2016. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | G4610 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG4610ShelfCG4710ShelfCG5019ShelfCG5079ShelfCG5659ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 03/03/2016 | 658.83 MAL | G4610 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 07/06/2016 | 658.83 MAL | G4710 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 09/06/2017 | 658.83 MAL | G5019 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 27/07/2017 | 658.83 MAL | G5079 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 24/04/2018 | 658.83 MAL | G5659 | Book |