Marketing communications (Record no. 19538)

MARC details
000 -LEADER
fixed length control field 00699aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213900.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2015 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 MAR
245 ## - TITLE STATEMENT
Title Marketing communications
Statement of responsibility, etc. Lynne Eagle...[et al]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xiii, : 427p 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Communication in marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Eagle, Lynne 
920 ## -
-- 19518
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing communications / Lynne Eagle...[et al] 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Routledge, 2015. 
969 ## -
-- Books 
909 ## -
-- 19424 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category19424ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 07/01/2016   658.802 MAR 19424 Book

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