B2B Data-Driven marketing (Record no. 19480)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00915aam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213859.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2015 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800285 STE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stevens, Ruth P |
| 245 ## - TITLE STATEMENT | |
| Title | B2B Data-Driven marketing |
| Remainder of title | sources, uses, results |
| Statement of responsibility, etc. | by Ruth P. Stevens and Theresa A. kushner |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago |
| Name of publisher, distributor, etc. | Racom communication |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, : 279p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Database marketing-Case studies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing database |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing-Data processing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing-Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kushner, Theresa A |
| 920 ## - | |
| -- | 19460 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | B2B Data-Driven marketing : sources, uses, results / by Ruth P. Stevens and Theresa A. kushner |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Chicago: Racom communication, 2015. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 19383 (Shelf) Accn No.Item StatusAdd IdLocationItem Category19383ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 17/11/2015 | 658.800285 STE | 19383 | Book |