Promotional marketing (Record no. 19021)

MARC details
000 -LEADER
fixed length control field 00793aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213852.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2014 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 MUL 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mullin, Roddy
245 ## - TITLE STATEMENT
Title Promotional marketing
Remainder of title how to create, implement & integrate campaigns that really work
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2014
250 ## - EDITION STATEMENT
Edition statement 6th ed.  
300 ## - PHYSICAL DESCRIPTION
Extent xxi, : 265p 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Sales promotion
920 ## -
-- 19001
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Promotional marketing : how to create, implement & integrate campaigns that really work 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Kogan Page, c2014. 
969 ## -
-- Books 
909 ## -
-- 19182 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category19182ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 02/05/2015   658.82 MUL  19182 Book

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