The Definitive book of branding (Record no. 19016)

MARC details
000 -LEADER
fixed length control field 00789aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213852.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2014 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 DEF
245 ## - TITLE STATEMENT
Title The Definitive book of branding
Statement of responsibility, etc. edited by Kartikeya Kompella
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage Reponse
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xx, : 408p 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Globalization- Economic aspects
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Branding (Marketing)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kompella, Kartikeya 
920 ## -
-- 18996
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a The Definitive book of branding / edited by Kartikeya Kompella 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Sage Reponse, 2014. 
969 ## -
-- Books 
909 ## -
-- 19186 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category19186ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 01/05/2015   658.827 DEF 19186 Book

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