Elements of Direct Marketing (Record no. 18813)

MARC details
000 -LEADER
fixed length control field 00715aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213848.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1985 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 BAI 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baier, Martin
245 ## - TITLE STATEMENT
Title Elements of Direct Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. McGraw-Hill book co
Date of publication, distribution, etc. 1985
300 ## - PHYSICAL DESCRIPTION
Extent xix, : 389p 
500 ## - GENERAL NOTE
General note Including index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element International Marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Media of Direct Marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Direct Marketing
920 ## -
-- 18793
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Elements of Direct Marketing 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Singapore: McGraw-Hill book co., 1985. 
969 ## -
-- Books 
909 ## -
-- 1537 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category1537ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 12/02/2015   658.872 BAI  1537 Book

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