Elements of Direct Marketing (Record no. 18813)
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000 -LEADER | |
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fixed length control field | 00715aam a2200205 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20241204213848.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 241204b1985 xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | IMI, New Delhi |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.872 BAI |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Baier, Martin |
245 ## - TITLE STATEMENT | |
Title | Elements of Direct Marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Singapore |
Name of publisher, distributor, etc. | McGraw-Hill book co |
Date of publication, distribution, etc. | 1985 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, : 389p |
500 ## - GENERAL NOTE | |
General note | Including index |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | International Marketing |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Media of Direct Marketing |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Direct Marketing |
920 ## - | |
-- | 18793 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | Elements of Direct Marketing |
960 ## - PHYSICAL LOCATION (RLIN) | |
Physical location, PLOC (RLIN) | Singapore: McGraw-Hill book co., 1985. |
969 ## - | |
-- | Books |
909 ## - | |
-- | 1537 (Shelf) Accn No.Item StatusAdd IdLocationItem Category1537ShelfC RESTRICTED_DOC N' |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|
International Management Institute New Delhi | International Management Institute New Delhi | 12/02/2015 | 658.872 BAI | 1537 | Book |