Cutting- Edge marketing analytics (Record no. 18811)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01164aam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213848.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2019 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 VEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venkatesan, Rajkumar |
| 245 ## - TITLE STATEMENT | |
| Title | Cutting- Edge marketing analytics |
| Remainder of title | real world cases and data sets for hands on learning |
| Statement of responsibility, etc. | Rajkumar Venkatesan, Paul Farris, Ronald T Wilcox |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Pearson Education Inc |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, : 300p |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Consumer profiling - Research |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Revenue management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Market segmentation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing research - case studies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing research |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing- Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul Wilcox, Ronald T. |
| 920 ## - | |
| -- | 18791 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Cutting- Edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T Wilcox |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Jersey: Pearson Education Inc, 2019. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 19050 (Shelf) Accn No.Item StatusAdd IdLocationItem Category19050ShelfCG7209ShelfCG7423ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 06/02/2015 | 658.83 VEN | 19050 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 14/08/2023 | 658.83 VEN | G7209 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 29/04/2024 | 658.83 VEN | G7423 | Book |