Services marketing (Record no. 18561)

MARC details
000 -LEADER
fixed length control field 00772aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213844.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2002 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KUR 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kurtz, David L.
245 ## - TITLE STATEMENT
Title Services marketing
Statement of responsibility, etc. By David L. Kurtz and Kenneth E. Clow
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley and Sons
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent xxii, : 570p. 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Services marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E. 
920 ## -
-- 18541
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Services marketing / By David L. Kurtz and Kenneth E. Clow 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New York: John Wiley and Sons., c2002. 
969 ## -
-- Books 
909 ## -
-- G3859 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG3859ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 06/08/2014   658.8 KUR  G3859 Book

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