International marketing (Record no. 18331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00981aam a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213840.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2013 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131533642 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 CZI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| Statement of responsibility, etc. | By Michael R. Czinkota and Iikka A. Ronkainen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2013 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, : 677p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | International marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | global marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Global environment |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, Iikka A. |
| 920 ## - | |
| -- | 18311 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | International marketing / By Michael R. Czinkota and Iikka A. Ronkainen |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Delhi: Cengage Learning, 2013. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | G3760 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG3760ShelfCG3761ShelfCG3810ShelfCG4514ShelfCG5896ShelfCG7197ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 17/02/2014 | 658.848 CZI | G3760 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 17/02/2014 | 658.848 CZI | G3761 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 10/07/2014 | 658.848 CZI | G3810 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 21/02/2016 | 658.848 CZI | G4514 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 12/09/2018 | 658.848 CZI | G5896 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 20/07/2023 | 658.848 CZI | G7197 | Book |