Using secondary data in marketing research (Record no. 1815)

MARC details
000 -LEADER
fixed length control field 00837aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213411.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1995 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'3 PAT 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name patzer, Gordon L.
245 ## - TITLE STATEMENT
Title Using secondary data in marketing research
Remainder of title United States and World wide
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Westport
Name of publisher, distributor, etc. Quorum Books
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent x, : 172p. : 22cm. 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing - Information services
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing research
920 ## -
-- 1814libsysrecord: "Linear Card 
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Using secondary data in marketing research : United States and World wide 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Westport: Quorum Books, 1995. 
969 ## -
-- Books 
909 ## -
-- 7690 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category7690ShelfC RESTRICTED_DOC    N"
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 15/11/1996   658.8'3 PAT  7690 Book

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