Marketing management (Record no. 17109)

MARC details
000 -LEADER
fixed length control field 00778aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213820.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2010 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 CLO 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth
245 ## - TITLE STATEMENT
Title Marketing management
Remainder of title a customer-Oriented approach
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, : 537p 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing-Mangement
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald 
920 ## -
-- 17089
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Marketing management : a customer-Oriented approach / Kenneth E. Clow, Donald Baack 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Sage, c2010. 
969 ## -
-- Books 
909 ## -
-- 18249 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category18249ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 01/11/2012   658.8 CLO  18249 Book

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