Advertising (Record no. 17091)

MARC details
000 -LEADER
fixed length control field 00902aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213819.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1989 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 WEL 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William
245 ## - TITLE STATEMENT
Title Advertising
Remainder of title principles & Practice
Statement of responsibility, etc. William Wells, John Burnett & Sandra Moriarty
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. A Simon & schuster company(prentics hall)
Date of publication, distribution, etc. 1989
300 ## - PHYSICAL DESCRIPTION
Extent xxv,614 
500 ## - GENERAL NOTE
General note Includes bibliographical references & Index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising Media
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John Moriarty, Sandra 
920 ## -
-- 17071
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Advertising : principles & Practice / William Wells, John Burnett & Sandra Moriarty 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Jersey: A Simon & schuster company(prentics hall), 1989. 
969 ## -
-- Books 
909 ## -
-- 3042 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category3042ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 30/10/2012   659.1 WEL  3042 Book

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