Cases in Advertising & Promotion management (Record no. 17070)

MARC details
000 -LEADER
fixed length control field 00826aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213819.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1984 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 QUE 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quelch, John A.
245 ## - TITLE STATEMENT
Title Cases in Advertising & Promotion management
Statement of responsibility, etc. John A. Quelch and Paul W. Farris
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Texas
Name of publisher, distributor, etc. Business Publications Inc
Date of publication, distribution, etc. 1984
300 ## - PHYSICAL DESCRIPTION
Extent xvii,811p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Sales promotion
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising & Promotion-Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Farris, Paul W. 
920 ## -
-- 17050
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Cases in Advertising & Promotion management / John A. Quelch and Paul W. Farris 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Texas: Business Publications Inc., 1984. 
969 ## -
-- Books 
909 ## -
-- 1146 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category1146ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 10/10/2012   659.1 QUE  1146 Book

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