Advertising & promotion (Record no. 16478)

MARC details
000 -LEADER
fixed length control field 00775aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213810.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2010 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 HAC 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hackley, Chris
245 ## - TITLE STATEMENT
Title Advertising & promotion
Remainder of title an integrated marketing communications approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New delhi
Name of publisher, distributor, etc. sage
Date of publication, distribution, etc. 2010
250 ## - EDITION STATEMENT
Edition statement 2nd ed.  
300 ## - PHYSICAL DESCRIPTION
Extent xii, : 333p 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
920 ## -
-- 16463
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Advertising & promotion : an integrated marketing communications approach 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New delhi: sage, c2010. 
969 ## -
-- Books 
909 ## -
-- 17925 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category17925ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 02/05/2012   659.1 HAC  17925 Book

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