DigiMarketing (Record no. 16025)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00913aam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2008 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 WER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wertime, Kent |
| 245 ## - TITLE STATEMENT | |
| Title | DigiMarketing |
| Remainder of title | the essential guide to new media & digital marketing |
| Statement of responsibility, etc. | Kent Wertime and Ian Fenwick |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | John Wiley & Sons(Asia) Pte ltd |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,406p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Internet marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | New media and marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Digital marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fenwick, Ian |
| 920 ## - | |
| -- | 16010 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Singapore: John Wiley & Sons(Asia) Pte ltd, c2008. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 17671 (Shelf) Accn No.Item StatusAdd IdLocationItem Category17671ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 30/09/2011 | 658.872 WER | 17671 | Book |